Brand & growth studio — MCR
For companies bored of being sensible
Northbound is a nine-person studio for companies bored of being sensible: strategy, identity and campaigns that get quoted in other people's meetings.
Selected work
Judge us by outcomes, not moodboards.
IdentityLoop Coffee rebrand
+61% shelf pickup in 6 months
CampaignFieldnotes launch
Sold out first run in 9 days
GrowthArcade Fitness growth
CAC down 44%, memberships up
IdentityBramble & Co packaging
Listed by two nationals
StrategyNorthline B2B repositioning
Pipeline doubled in two quarters
MotionMotion reel 2026
3.1m organic views
Nine people, twelve projects a year
Nine people, no account-manager telephone game — you talk to the people making the thing. We take on twelve projects a year so each one gets argued about properly.
- 12
- Projects a year, max
- 9
- People, zero layers
- 6 yrs
- Average client tenure
- LOOP COFFEE
- FIELDNOTES
- ARCADE
- BRAMBLE & CO
- NORTHLINE
- HOLT BREWERY
